SEO is the process of making your website more desirable in the eyes of Google with the goal of ranking higher in the search results through a variety of techniques. There are many factors that Google and other search engines take into consideration when determining where to place your website in the search results. The main factors are highlighted in the info-graphic to the left. Alpine Design’s Buffalo SEO experst can develop a strategy to strengthen these main areas.
SEO Tuned Design
The overall design and page structure of a site is very important to search engines when determining rank. The site must be written in the latest coding standards and created with the correct elements. Responsive sites are now given precedence over non-responsive sites to appease Google’s quest to find sites that offer the best user experience. Every site we design is responsive making it friendly to smartphone and tablet users. Let the best Buffalo SEO firm quote you today.
HTML and Keywords
HTML stands for HyperText Mark-up Language and is the main source code used in web design. The code must be written in compliance with the latest standards and include all of the necessary elements for proper SEO. Alpine Design Group tunes the elements in every site it builds to best reflect your keywords using H1, H2, H3, image alt tags, proper meta tags and proper use of stylesheets and scripts.
We will also tune the content of your site for the proper keyword densities. How do we know what keywords to use? We have software that extracts from Google the best keywords for your website based on user search data compiled by the search engines.
Content and Blog
The number one rule in Search Engine Optimization is: Content is Key. Most of the main content needs to be provided by the client but we guide you on creating the right content the first time and then hand it over to our content writers to fine tune it for maximum benefit. If you wish, our team of content writers will create custom content for your site.
Great content does not end with your about us page. We recommend you keep your site dynamic so visitors and search engines keep coming back. We can do this by attaching a blog to your site and having our content writers post relevant articles on a weekly or bi-weekly basis. A blog platform is also a great way to keep your customers up to date of your company news.
Backlinks were once the mightiest force in SEO but recent changes have made them less relevant. Years of abuse have cause the major search engines to discount their importance. We do offer link building packages but prefer to focus on the more important aspects such as content and social media. Social Media is beginning to take the place of linking and we want to make sure you stay ahead of the trend instead of trying to catch up.