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Google’s Need for Speed

Not yet one month into 2018 and Google has already announced a pretty substantial Algorithm update. Simply being called “Speed Update” and it harkens back to 2010 when Google announced that page speed was a factor, but back then it was primarily speaking in terms of desktop search queries.

This new update rolling out in July, now takes a closer look at website’s mobile page speed and although it will only affect a small portion of search results it’s still a glimpse into the future of UX website design

Google’s Zhiheng Wang and Doantam Phan elaborate:

“The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

Wang and Phan caution website owners not to sacrifice relevance in the name of faster web pages. It stands to reason that a mobile page with a faster loading time will garner favoritism in 2018’s search results but fresh relevant content will always prevail.

There are many online tools available to test page speed such as Pingdom page speed test at our disposal, so providing lightning fast relevant content to the Google gods has never been easier.

Here at Alpine we’re ready for 2018 and all Google has in store for us, are you?