Blog : Graphic Design

Psychology of UX Design

Psychology of UX Design


The process of establishing the color scheme of a fresh website is vital to the integrity, usability, and success of that website. Selecting colors that fit a brand, evoke the intended emotion, and give users a comfortable experience is a major factor in the lifespan of a website, no matter its ultimate goal.

The branding, and nature of a website are important, but careful attention must still be paid to the end user, and how you want them to feel as they journey through a website. The psychology of color plays a key role in the decisions made to advance, and retain that journey for your users. Choosing a certain color for a link, or the color of that link as a user hovers their mouse on it, can explain a lot about what you want that user to do, or what they want to do. The selected colors must also be matched against others that have enough contrast to comply with web accessibility standards. All of these factors come together to define a design with colors that are fitting to the needs of the world you intend to create on the Internet.

Digital Web Design and Branding | Alpine Design
Source: UX Planet


In regard to the most liked, and most disliked colors by men, and women. When you look at general photos of Earth, you see three main colors: Blue (water), green (grass, trees), brown (earth). These are the core colors of the environment we live in. Blue is a calming color, just as water often creates a calm feeling. Green is a lively color, just as lush grass, and trees thick with leaves create a sense of life. Both of those colors show up in the most liked colors for both men, and women. Brown barely makes an appearance in that chart, but is the most commonly disliked color by both of those genders. Brown does not often create a sense of comfort, and can remind people of dirt, of mud, and of another nameless substance humans are all too familiar with. However, that is not to say it cannot be used in ways that still give users a sense of comfort, and belonging as they are guided through a website. The color choice is crucial, but the strategy, and approach to using them certainly plays a significant role.

Web Design From Concept to Reality

Web Design From Concept to Reality

Alpine Design Group offers the latest trends in web design with the features and usability your business demands. We build all websites with the latest code optimized for display, conversions and SEO. Our sites focus on clean responsive design that will adjust to mobile phones and tablets that is years ahead of the curve. Our experience in conversion optimization helps you get the most out of your website by improving your visitors experience and leading them to the desired result, whether that be a phone call or a sale.

Complete Approach to Web Design, Not Just Pretty Colors

Web design is not just flashy graphics and pretty pictures, it is the journey that is traveled from the concept phase to the final design. Like any great endeavor, a website must start with a rock solid plan. We begin every project with a client interview to learn as much as possible about their business and their customers. To create a high quality site, you must first understand the potential visitor to it. If you understand the website user, you can predict their actions and lead them more efficiently to the information or product they are seeking. The websites we build are carefully laid out with attention to detail and are far more than just pretty colors.

Great Design Begins with Great Software

Perhaps the most important step after determining the needs of a client’s website is pairing the correct software with those needs. Do you need a shopping cart? Or perhaps a blog with an RSS feed? Every business has different requirements and there is no one size fits all solution. That is why we are familiar with many different platforms and constantly test them to make sure they can fill the needs of our clients. We are not only expert coders in HTML, CSS, PHP and Java Script but we also understand and further develop the following platforms:

  • Opencart
  • WordPress
  • Joomla
  • Magento
  • Zen Cart

Modern and Responsive for the 21st Century

Since the devices we use to search the internet are rapidly changing, the coding and website structure must also change to keep up with technology. Responsive website design has never been as important as it is today. Responsiveness is the ability for a website to adjust to the screen size of the device used. Responsive sites will appear different from desktop to tablet to smartphone. This is done using CSS stylesheets that change the size of the containers content and images appear in.

Not only does a website need to be responsive but it must also reflect the latest in web design trends. The use of stylesheets and flat design are very common. If your website is outdated, your customers will notice and lose confidence in your company. Your website is your face to the internet and an outdated site portrays an outdated company that is out of touch with the rest of the world. If you want to compete with the rest of the world, you need a world class website.

Logo Creation and Graphics Design

Logo Creation and Graphics Design

Custom graphics design and an eye catching logo are immensely important when creating a website. These elements engage visitors in their own unique way. Quality graphics must portray the concept behind a page without the web user having to read a single word. Studies have shown that when someone views a website, they have an impression of what the site is about within the first 1/10 of a second! A logo must stand out on the page and be as memorable as possible. When someone thinks of a company, the logo is the image they see in their mind.

Graphics Design

Graphics design begins in the concept stage before a webpage is created.  Once the initial concept of the website is created, our team of graphics designers begin their rough draft of a graphic set for the site. This graphic set may include:

  • Logo
  • Background images
  • Stock Photos
  • Banner ads
  • Slideshow Slides
  • Icon sets

A typical site includes about 30 images, vectors and icons. All of these must be cropped and recomposed before installed on the site. Our graphics designers painstakingly craft each image to best convey the concepts and goals of your site. Once we come up with a concept for the graphics of the site, we work closely with the client to make sure they address the needs of the site and make any needed changes during the development phase.

When ordering custom graphics for your site, please offer as many details as possible before we create them. They are very time consuming and usually cannot be changed like text can be and are often scrapped and re-done if needed.

Logo Creation and Icon Design

Perhaps the most important element  of graphics design is logo creation. The logo is your business’s face to the world. Alpine Design Group has skilled logo designers with collectively 1000’s of logos created. It is our goal to design a logo that “speaks” for your company. It’s elements should stand out with custom fonts, colors and icons to properly represent your company.

A custom icon set is a great way to add additional depth to your site. Icons are primarily used to represent categories, pages or other important areas of your site. We have access to a vast selection of stock icons or can create custom ones as needed.